Backing The Wave Project

At Kukuna, we believe in more than just creating quality eyewear. We’re passionate about giving back and supporting initiatives that make a real difference in people’s lives. That’s why we’re proud to partner with The Wave Project, an award-winning charity that uses the power of surfing to transform young lives. Every time you shop with us, you're contributing to this incredible cause that supports mental health and well-being through surf therapy.

Why We Support The Wave Project

Mental health and well-being are key concerns for us at Kukuna. We know how important it is to have access to support systems that help people—especially young individuals—develop confidence, resilience, and a positive outlook on life. The Wave Project aligns perfectly with our values, using surf therapy to help young people reduce anxiety and improve their mental health in a natural, fun, and empowering environment.

Surf therapy is more than just catching waves. It’s about building self-esteem, connecting with others, and finding a safe space to feel good about yourself. By supporting The Wave Project, we’re helping young people break down barriers, develop coping mechanisms, and feel part of a community.

What Does The Wave Project Do?

The Wave Project started in 2010 with a simple yet revolutionary idea: using surfing to help young people who struggle with mental health issues. Since then, it has grown into a nationwide movement offering surf therapy programs at over 30 locations across the UK. The charity provides one-on-one surf sessions with trained instructors and dedicated volunteers to young people referred by mental health professionals, schools, and social workers.

The sessions focus on giving these young individuals the chance to experience the joy and freedom of surfing, while also learning new skills, building friendships, and developing a stronger sense of self-worth. The program has shown incredible results, with many participants reporting a reduction in anxiety and an improvement in their overall well-being.

Where Are We Making an Impact?

Through our partnership with The Wave Project, we’re directly supporting the surf therapy programs they run along the UK coast. Whether it's Cornwall, Scarborough, or Brighton, every Kukuna purchase helps fund these life-changing sessions. This means that with every pair of sunglasses you buy, a young person in need gets the chance to join a surf therapy session, gain new confidence, and become part of a supportive community.

How You Can Help

When you purchase from Kukuna, you’re not just investing in stylish and durable sunglasses—you’re also contributing to the greater good. Your support enables The Wave Project to continue offering free surf therapy sessions to young people across the country.

Join us in supporting #TheWaveProject and helping to create a brighter, more hopeful future for young people in need. Together, we can ride the wave of change and make a real difference!

For more information on The Wave Project and their amazing work, visit www.waveproject.co.uk.