Kukuna® Collective Programme

For the ones who lead from the front

The Kukuna Collective isn’t your typical pro deal. It’s a nod to the people doing the hard graft — the guides, lifeguards, outdoor instructors, medics, and everyday legends who keep the wild places moving. You know who you are.

We don’t do points. We don’t do gimmicks. This is simply our way of backing those who keep the adventure alive — with access to our eyewear and gear at a rate that makes sense for the work you do.

Why It Exists

Let’s keep it simple:
Because you work outside, not behind a desk.
Because you're up early, out late, and everything in between.
Because your kit needs to perform, not just look the part.

The Collective is here to give you fair, practical access to sunglasses and gear built for impact, salt spray, and the everyday elements you face. Not a discount. A thank-you.

Who It’s For

If you work full time in the outdoor space or are professionally involved in supporting it, chances are you’re a fit. That includes:

  • Surf and paddle coaches
  • Search and rescue teams
  • Military and emergency service personnel
  • Outdoor educators and guides
  • Event crews, trail builders, adventure photographers — and more

Not sure if that’s you? Just ask. We’re open-minded, not gatekeepers.

How It Works

  1. Sign up for a Kukuna account
  2. Apply to the Collective via our short form (link)
  3. Share some proof — a work email, ID, contract, or equivalent
  4. Wait for approval — we aim to respond within 5 working days

Once you’re in, you’ll get access to Kukuna Collective pricing for your personal use. Each account is reviewed yearly to keep things current and fair.

A Few Things to Know

  • Your eyes only: Gear is for you, not your mates. Please don’t share or resell.
  • Annual check-in: We’ll touch base each year to make sure you’re still eligible.
  • Limited access: Not every item will be available through the programme — we prioritise the essentials.
  • Simple shipping: Standard rates apply. All Collective sales are final, so choose wisely.
  • No hard sell: You don’t need to tag, post, or promote — but if you rate us, feel free to send folks our way.

Kukuna Collective: No Fuss. Just Respect.

This is about people, not perks.
If you’re out there making a difference — protecting, teaching, guiding or rescuing — we’ve got your back.

Let’s keep moving forward. Together.
– Team Kukuna